Sunday, August 28, 2005

What if you threw a party and no one came?

"Fluff" could have been a great party. It was well-advertised. Great venue. Amazing light and sound. Fabulous drag performers.

But no one came. There were less than 50 people total by midnight, and by the time Eric, Danny, and I left at 1 am, half of the attendees were already gone, presumably to Woodys or Pure.

I may not be a party promoter, but I have a few explanations.

First, while the location was just half a block away from the gayborhood, a lot of gay guys couldfn't figure out where it was. Flyers referred to the venue as "The Factory" while the actual name of the venue was TPDS. I'm not sure why the actual name of the venue wasn't used, considering that the TPDS website indicated that August 27th was "gay night", I think the party promoter was allowed to use the venue name.

Second, the combination of no drink specials and $5 cover kept people away. Does no one know the concept of a loss leader? Give 'em dollar drinks and other early bird specials to create a happening party. Once midnight rolls around, charge $5 or $10 a drink and people will still pay. This is why Shampoo is still around while many other Philly clubs have gone under.


Blogger Alex said...

I kept seeing the ads for Fluff and I asked myself the same question over and over again: What the hell is TPDS? I had never heard of the place. It was only after I scrutinized the address a little more when I realized that it's the hyperghetto club up the street from Cosi. That place never seemed gay-friendly to me.


10:46 PM  

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